Friskis&Svettis is a NGO founded in Stockholm in 1978, boasting more than 150 clubs across Sweden and beyond, and nearly half a million members. The organization’s mission is to deliver fun, affordable, and high-quality fitness experiences for all. Notably, when you become a member, you gain voting rights within the organization, allowing you to participate in decision-making processes. The majority of Friskis&Svettis’ operations are powered by volunteers, including almost 7,000 dedicated coaches.

A Nordic approach to fitness

Physical activity has deep roots in Nordic culture, and organizations like Friskis&Svettis play a crucial role in fostering this tradition. According to 2022 Eurobarometer data, only 12% of Swedes reported not engaging in any sport or exercise, compared to 53% of Lithuanians. Friskis&Svettis embodies core Nordic values such as accessibility, democracy, and volunteerism, providing a model that could inspire similar initiatives in Lithuania.

„Friskis&Svettis reflects the essential values of Nordic societies: accessibility, democracy, and volunteering,” said Helen Nilsson, Director of the Nordic Council of Ministers Office in Lithuania and a member of Friskis&Svettis. „The low membership fees and wide reach of the organization make fitness accessible to everyone, something that is often lacking in Lithuania, particularly in smaller towns. The principle of volunteering, where individuals actively contribute to the common good, is another cornerstone of Nordic society. This unique community culture not only promotes physical health but also strengthens social bonds.”

Aurelija Šiautkulienė, Acting Director of the Vilnius Public Health Office „Vilnius Healthier”, welcomes the cooperation with the Nordic Council of Ministers Office in Lithuania and the project, which not only promotes physical activity, but also disseminates the successful example of Swedish sports organisations on how to effectively involve the public in health activities: „As is well known, half of the deaths in this country are caused by cardiovascular diseases. Therefore, in order to increase not only the overall life expectancy of the population but also the healthy life expectancy, we need to focus especially on promoting healthy eating and physical activity in innovative formats and in line with best practices from other countries”.